People most often tend to ignore the content that's written in emails. 8 Direct Benefits of Video Prospecting Emails 1. For example, you can speak to 65% more prospects every year by using video. If you embed a video thumbnail image into your email and then provide links to your product landing page, it will likely bring more results. If a video is included in your email, the click rates increase by 300% compared to emails without a video.Įven the mention of "video" in the subject line increases the open rate by 19% while reducing the unsubscribing rate by 25%. When talking about the experience with your productġ-1 Video Emails Video Emails & Impact on Revenue (Stats).Highlight a new feature of your product.Build a personal relationship with prospects to keep human touch alive.Usually, videos work best if they are used in the following situations: Video email When To Choose Videos Over Text-Only Emails? Spam emails are becoming more prominent nowadays, making it harder to discern genuine sales emails.īut, on the other hand, video emails do not have to fall victim to automated filtration. Impressing your recipient is harder with text emails. No PersonalizationĮven though sales reps try hard to make every email personalized, it still tends to sound generic. Meaning, long emails you send will end up going into the trash can. With their busy schedule, there is hardly any time to skim over those emails. Limited Attention SpanĪ person receives plenty of emails every day, which clutters their inbox. Video email allows the prospects to get used to your personality and quickly determine the message's tone. It is hard for the reader to discern your emotions and context without hearing your voice or seeing facial expressions. This is another challenge with an email that you face-you cannot communicate visually the way you can when using video. Imagine you receive a wall of text wouldn't you be thrown off to go through everything? 2. Text can be ideal only when your message is concise. This is one of the main disadvantages of text emails as it is not meant for conveying long messages. Text is not Ideal for Long-Form Communication Here are some reasons why text emails are struggling to close leads: 1. While content is still king, impressing the audience with sales emails today is quite challenging. It may be visiting your site, reading a post, or signing up for a new offer. Your attention-grabbing visual element can help achieve your sales goals by getting viewers to take action. So, if you send a video email using Videoform and confidently speak about you and your service, imagine how many sales you can close! 4. In addition, consumers are more likely to pay attention to video content when compared with other types of content like social media, long-form articles, and podcasts. As a result, salespeople can stay connected without the hassle of in-person meetings. It's no secret that business owners have outsourced their sales prospecting to the internet. Boosts SalesĪ survey of senior executives indicates that a majority would rather watch a video than reading, while 50% purchase an item after watching a video. Also, using the word "video" in the subject line increases the attention span and open rate by up to 6%. It's PopularĪ study found that the click-through rates of emails increased by 96% if there is a video in the email. So let's examine why it is more important than your creatively crafted words on email! 1. It makes the impression of a lasting sale. Plus, people love receiving personal communications and so sharing a video email with them is a wonderful way for you to connect. Video emailing offers the benefits of increased clarity, participation, interactivity, and simplicity while you contact the prospect. So you are competing against the internet to get attention for what you are offering. Prospects are already busy as it is, plus the distraction from social media is rising. The main reason for choosing video emails is that it is easy to get the attention of any professionals.
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